Sports betting and gambling don’t have the easiest time when marketing their services. Even when they air the commercials during events that are predominantly viewed by their target audience, they need to seek alternative marketing channels or rely on a non-traditional form of advertising. One way of doing that is relying on celebrities who don’t mind being their brand ambassadors.
Many athletes also love to either gamble or place bets, so they are on board with promoting this form of entertainment. This is also a way athletes can earn additional revenue that they can use to aid charitable causes or help out their community. Here we will go over some of the most famous brand ambassadors for companies that have to do with sports betting and gambling.
Mike Tyson
Mike Tyson is an absolute legend in boxing, and people remember him for all sorts of savage moves he pulled while fighting in the ring. He is also known for the famous video game Mike Tyson’s Punch-Out. This was among the first sports games ever created, and it is widely regarded as one of the best retro games ever. Later, Inspire Gaming Group created a game called Mike Tyson Knockout Slot, which in a way makes him a brand ambassador for that casino game. Moreover, he is heavily featured by the PariMatch operator on either their site or game commercials.
In addition to being a phenomenal football player, Ronaldo also loves to play poker, and he even had the chance to play against other celebrities. The show where he appeared is called PokerStars, and all of the winnings went to charity.
Poker is one of the most popular casino games, and many people play it online to become professionals. Online play has become even more popular with the arrival of the cashback feature. Thanks to casino cashback bonuses, players can enjoy different games, and even if they end up losing, they can still get some of their money back. As playing online is more fast-paced and dynamic and requires a low deposit, people get to play lots of games for a relatively short time, which makes it more engaging.
Conor McGregor
Conor is a UFC superstar, and he is currently the highest-paid athlete in the world. In other words, lots of his revenue comes from other ventures like being a brand ambassador for different companies. He appeared on BetSafe and on PariMatch as the main icon from UFC. He is also one of the reasons why UFC became so popular in the first place. Once his contract with PariMatch expires, he will likely get picked up by another operator.
Bear in mind that this marketing presence is not global. He only appears as a brand ambassador in specific regions or countries like Cyprus. After all, different gambling laws depend on where you live and who is the regulatory body. For example, you can’t bet on sports in all of the states in the US. You can only do so in those where sports betting is legal and regulated. Moreover, you can view one operator using VPN and change your IP address. If you do so, you will see that their site and content will likely be different depending on the region you select.
Zlatan Ibrahimovic
Zlatan is another famous football player who made his name by playing for FC Barcelona, Manchester United, and PSG. This also opened up a lot of doors and other career opportunities. He is one of the most famous brand ambassadors for BetHard, and he is a co-owner of an online gambling site.
Shane Warne
Shane used to be a captain of the cricket team in Australia, but eventually, he became the face of an operator called Dafabet. This sportsbook is known for its fantastic offer for cricket bettors. They partially owe their popularity and respect to Shane, as his cricket career made him an icon among the viewers.
Conclusion
These were some of the most popular brand ambassadors for gambling companies. Of course, many athletes don’t appear on these sites but love to gamble and bet on sports. Stars like Charles Barkley, Michael Jordan, Floyd Mayweather, and many more are such examples of athletes that place bets and go to casinos. It just goes to show how many opportunities are out there for someone who is extremely good at sports and who knows how to expand his or her fan base.
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